The logo of any organization is a symbolic representation of the company’s objectives and mission. It’s the face of any organization and is the first interaction between the company and people. The logo bears the responsibility of showcasing the company in such a way that it’s remembered and recalled well. And finally stands out of the clutter.
The SUNCOM Logo
Every geometrical shape, colour, font holds a significant meaning. Like the eight rectangles forming a square symbolize the dynamism & strength of the company.
The number eight also has its own importance in computer language, Christianity, Vedic culture, nature, and the Chinese system.
The Square represents the Professional Realm and relates to the Quantitative Research approach. This flexible form also represents solidity that is static, earthly, material and objective. It stands for the rational order in the world of logic. The square in the logo also denotes passion – the passion to deliver the best.
The tiny circle inside the square is a representation of the cosmos. It is a universal symbol of extensive meaning representing notions of totality, wholeness, the self, eternity, infinity and cyclic movement. The circle is also absolute zero symbolizing the emptiness of the embryo, which in layman’s language would mean infinite opportunities.
With a font that speaks of its modern nature, the bold RED colour enhances the company’s personality by adding a dash of passion & enthusiasm. The RED colour displays the fire in the belly, the undying spirit and the vision to keep on moving ahead. |
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